Voted one of LA’s
TOP 10 FAVORITE PHOTOGRAPHERS
Back Stage LA Readers Choice Awards
There are two important things that must be taken into consideration for marketing your photograph to the business world. It should look professional, and secondly, people must look at the photo and feel they can trust you.
When I approach any publicity session I always keep these two things in mind. Too often business photos are stiff and without the openness to draw viewers in. I always discuss with you the type of photo you envision in the marketplace. Most clients prefer a photo with the set amount of distractions. This can change with more creative options in the lighting and backgrounds. If the photos are more relaxed I will use a more natural setting.
I have gone on location if the client prefers something more specific. The picture should capture your confidence. It’s imperative that a sense of trust is coming through that photo. You can have all the best lighting, makeup, and outfits but if the result is stiff, it will not come across as well. You want to avoid anything that takes you away from your power. What I mean by this is that confidence is the number one factor in people being drawn to the image. If something does not real right and makes you feel uncomfortable it will show up on the photograph.
I went in for headshots and I came away with a brand.